Commercialization, innovation & entrepreneurship at the University of Minnesota.
Friday, September 25, 2015
Why Do Customer Discovery Before Writing the Business Plan?
This is today's Arlo and Janis comic - one plot line follows a young couple's attempt to start an organic farm. It capsulizes the logic behind Steve Blank's admonition to "get out of the building!" It's so much better to use primary research methods, iterative minimum viable products, and beta testing to discover paying customers earlier rather than later.