Wednesday, February 24, 2016

Pitching a Complex Business Concept

Pitching is always hard, especially for ground-breaking or complex business concepts.  The shorter and easier the pitch is to understand, the harder it is develop. But simplicity, clarity and emotional connection are all necessary when presenting your concept to potential investors and partners.  Consider the following advice:

Vinod Khosla of Khosla Ventures
Guy Kawsaki on his famous 10-20-30 rule:
David Rose on pitching to VCs:
Dave McClure of 500 Startups: 

Here are a couple of great examples: 

Evernote elevator pitch:

Here is Airbnb's pitch deck.

For more thoughts on communicating with nonspecialist audiences, check my earlier blog postClear, Concise and Compelling is NOT Dumbing Down.