MIN-Corps Toolbox at a Glance – Tool #1 Value Proposition Design

How can MIN-Corps help you at each stage of your entrepreneurial journey?

MIN-Corps is a mecca for entrepreneurial resources. You need many tools to take an innovation from concept to market reality. In addition to our in-person programs, we have a starter collection of resources. Here is a more in-depth exploration of what is inside our toolbox:

MIN-Corps Resource Toolbox 101: Find the right tool for you!

Tool #1 Value Proposition Design
honing in on product-market fit:

1. Value Proposition Design – What are customers trying to achieve? How can you help them?

The Fundamental Problem of New Products and Startups. How do you avoid the “Valley of Death” between academia and pharma? Learn to listen to the market and not be infatuated with your own invention.

Product Market Fit How do you bound uncertainty quickly and inexpensively?

Building a Business Case What value are you providing? Do you have a viable business? Do you have an appropriate ROI for your project?

         2. Customer Discovery & Market Assessment – How do you "get out of the building" to learn from potential customers? How do you determine if you have a viable market?


Customer Development The concept of customer “pivoting”

Identifying and Defining a Commercializable Solution How do you bring your invention to real people?

Market Assessment  Taking a more rigorous approach

Identifying and Understanding Customers Understanding generic and complex customer roles

Talking to Humans A step by step guide on customer discovery and communication

MWIN - Customer Discovery Basics building an ecosystem map of your industry to conduct customer discovery

MWIN - Ecosystem Mapping how to segment your market and identify places where your technology could go

3. Pathway to Commercialization – If you've achieved product-market fit, what are the steps needed to get out into the marketplace? 

Industry Perspective: Commercialization Milestones & Regulatory Considerations Are you going into a new market, a re-segmented market, an existing market, or a clone market?

Translational Medicine Perspective: Commercialization Milestones & Regulatory Considerations Identifying commercialization milestone

Academic Roles in Technology Commercialization Potential faculty roles in commercialization.

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